In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
Product Description
The untold story of the renegade burger chain that evokes a passionate following unlike any other In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following. Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family’s struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink. This is a le… More >>
I work for the company. The book is partially true. It was never given any consent to writing about the company, Harry, or Esther. It is only the opinion of the author and is not legit. This company is so grand because our customers stay so loyal to us as we do them. It doesn’t need to be dug up if you have questions go in a store and ask an associate. :]
I’ve lived in L.A. for 37 years so I’ve been enjoying In-N-Out burgers for years without once getting tired of them. I did not expect to purchase a book about a company who are such religious fanatics and their desire to spread “The Word”. Nothing against any organized religion, people should think what they want to think, but, I didn’t find this book to be nearly as juicy with substance as their original product.
Informative beyond necessity. You get the idea the author was paid by the word and padded this book heavily with extraneous material for a big paycheck. The pertinent information is in there and it is worth reading, but you have to wade through a lot of historical background and family background material given in too much detail. A good editor would have helped pare this book down to make it a better read.
I work for in-n-out and some of the information in this book is not accurate… I was a bit bothered by this. It seemed like they tried to fill blank pages to often by insterting a lot of information that did not pertain to the company… I personaly would not buy this book. It was a gift so i happily read it. I did learn a thing or two though…
I love In-N-Out and am looking forward to my next Double-Double and fries Animal style, but this book left me wanting more. The secret menu’s origins “are untraceable?” One of the things that I expected from this book was more insight into the secret menu! Perman covers the early days, the Snyder brothers and the corporate infighting and secrecy, but I still wanted more to feed my In-N-Out obsession.